HiveNow Privacy Policy

Operated by Beelyn LLP

APP PERMISSION SCREENSHOTS

1. Browser Location Permission Prompt

HiveNow Browser Location Permission Prompt

The location permission prompt shown when accessing HiveNow via web browser.

2. Mobile Device Location & Accuracy Prompt

HiveNow Mobile Location Accuracy Prompt

The system location accuracy prompt shown on mobile devices to determine delivery availability and nearest boutique inventory.

INTRODUCTION

This Privacy Policy is an electronic record in terms of the Information Technology Act, 2000 and rules made thereunder, as applicable, and the Digital Personal Data Protection Act, 2023 and applicable rules thereunder. This Privacy Policy is generated electronically and does not require any physical or digital signatures.

This Privacy Policy explains how Beelyn LLP, having its registered office at 55/4379, Door No. 3623, Valanjambalam Junction, Kochi M.G. Road, Ernakulam, Kerala – 682016, India, collects, uses, stores and shares information when you access or use the HiveNow website, application, services and related features.

The terms “HiveNow”, “Hive”, “we”, “us” and “our” refer to Beelyn LLP. The terms “you”, “your” and “User” refer to any person accessing or using HiveNow.

By accessing or using HiveNow, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described below.

USER ELIGIBILITY

Use of HiveNow is available only to persons who are capable of entering into legally binding contracts under applicable Indian law. You must be 18 years or older to create an account, place an order or use HiveNow's purchasing services. By using HiveNow, you represent that the information provided by you is accurate and that you satisfy the applicable eligibility requirements.

YOUR ACCOUNT AND REGISTRATION OBLIGATIONS

If you create an account on HiveNow, you may be required to provide information such as your name, mobile number, email address and other information necessary to provide our services. You are responsible for ensuring that the information provided by you is accurate and up to date. You are also responsible for maintaining the security of your account and for activities carried out through your account.

If you believe that your account has been accessed or used without your authorisation, please contact us immediately.

COMMUNICATIONS

When you use HiveNow, place an order, contact customer support or otherwise communicate with us, you consent to receiving communications necessary to provide our services. These may include:

Account-related communications;
Order confirmations and updates;
Payment and refund notifications;
Delivery and fulfilment updates;
Customer support communications;
Important service, security or policy updates; and
Promotional communications where permitted by applicable law and your preferences.

We may communicate with you through email, SMS, WhatsApp, push notifications, telephone calls or other electronic means. You may opt out of promotional communications where applicable. However, you may continue to receive communications that are necessary for transactions, security or operation of the service.

INFORMATION WE COLLECT FROM YOU

We may collect information that you provide directly to us when you use HiveNow. This may include:

Name
Mobile number
Email address
Delivery address
Location information
Order and transaction information
Products viewed, added to cart or purchased
Wishlist or other activity on HiveNow
Customer support communications
Return, refund and complaint information
Information you voluntarily provide to us
Information required for account verification or security

We may also automatically collect certain technical information when you use our website or application, including device information, IP address, browser or operating-system information, application activity, approximate location and other technical information necessary for security, analytics and service operation.

DATA STRINGS, PERMISSIONS AND PURPOSE

We collect and process information for the following purposes:

LOCATION INFORMATION

HiveNow may request access to your device location. Location information may be used to:

Determine whether HiveNow services are available at your location;
Identify nearby inventory, stores or fulfilment locations;
Display relevant products available for delivery to your location;
Calculate or determine delivery availability;
Help our delivery partners fulfil your order; and
Improve delivery and fulfilment operations.

You may control location access through your device settings. However, disabling location access may affect certain HiveNow features, including location-based product discovery and delivery. Where necessary for fulfilment, relevant location or delivery information may be shared with participating sellers, fulfilment partners and delivery/logistics providers.

ORDER, PAYMENT AND TRANSACTION INFORMATION

When you place an order through HiveNow, we may collect and process information relating to the order, including:

Products ordered;
Seller or brand associated with the order;
Order value;
Delivery details;
Payment status;
Refund information;
Cancellation and return information; and
Other information necessary to complete and support the transaction.

Payments may be processed through third-party payment service providers. HiveNow may not directly store complete card, UPI or other payment credentials where such information is processed by the applicable payment provider. Payment information may be processed by the relevant payment service provider in accordance with its own privacy policy and applicable law.

HOW WE USE YOUR INFORMATION

We may use information collected through HiveNow to:

Create and manage your account;
Process and fulfil orders;
Connect orders with relevant sellers, brands and fulfilment locations;
Arrange delivery through logistics and delivery partners;
Process payments, refunds, cancellations and returns;
Provide customer support;
Verify and investigate complaints;
Prevent fraud, abuse and unauthorised activity;
Improve our products, technology and services;
Understand usage and improve product recommendations and customer experience;
Communicate important service information;
Provide promotional offers and marketing communications where permitted;
Comply with applicable laws, regulations and lawful requests; and
Protect the rights, safety, security and property of HiveNow, our users, sellers, partners and service providers.

SHARING OF INFORMATION

HiveNow may share information where reasonably necessary to provide its services.

Sellers and Brands

Relevant information may be shared with the applicable seller or brand to process and fulfil your order, arrange returns, handle product-related issues and provide customer support.

Delivery and Logistics Partners

Necessary information, including your name, phone number, delivery address and relevant order information, may be shared with delivery or logistics providers to complete your delivery.

Payment Service Providers

Payment and transaction information may be processed through third-party payment providers to facilitate payments, refunds and related services.

Technology and Service Providers

We may use third-party providers for hosting, cloud infrastructure, analytics, communications, customer support, security, software and other services necessary to operate HiveNow.

Legal and Regulatory Requirements

We may disclose information where required or permitted by applicable law, court order, governmental authority or lawful request, or where reasonably necessary to protect our rights, users, partners or the security of HiveNow.

We do not permit third parties to use your personal information for purposes unrelated to the services they provide to HiveNow, except where otherwise permitted by applicable law or with appropriate consent.

DATA SECURITY

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. However, no method of transmission or electronic storage can be guaranteed to be completely secure. You are also responsible for maintaining the confidentiality of your account information and for taking reasonable precautions while using HiveNow.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining transaction records, resolving disputes, preventing fraud, complying with legal and regulatory obligations and enforcing our agreements.

When information is no longer required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable law and legitimate business or legal requirements.

COOKIES AND SIMILAR TECHNOLOGIES

HiveNow may use cookies, device identifiers, pixels, SDKs and similar technologies on its website or application. These technologies may be used for:

Authentication and account functionality;
Maintaining sessions;
Security and fraud prevention;
Understanding how users interact with HiveNow;
Improving performance and functionality;
Analytics; and
Marketing or promotional measurement where applicable.

You may be able to control certain cookie or device permissions through your browser or device settings. Disabling certain technologies may affect the availability or functionality of some features.

CUSTOMER SUPPORT AND USER COMMUNICATIONS

When you contact HiveNow through email, telephone, WhatsApp, chat or other support channels, we may collect and retain the information contained in those communications. This may include information relating to orders, delivery, returns, refunds, product complaints, seller or brand issues and other customer-service requests. We use this information to provide support, investigate issues, improve our services and maintain appropriate records.

USER CONTENT

If HiveNow allows users to submit photographs, reviews, ratings, feedback or other content, we may collect and process such information for the purposes for which it was submitted. You should avoid submitting personal information belonging to another person unless you have the necessary permission or legal basis to do so. HiveNow may remove or restrict content that violates applicable law, our Terms & Conditions or our policies.

PROHIBITED USE

You must not use HiveNow to:

Provide false, inaccurate or misleading information;
Create accounts for fraudulent or abusive purposes;
Attempt to access another user's account;
Interfere with or compromise the security of HiveNow;
Introduce viruses, malware or other harmful code;
Scrape, copy or systematically extract HiveNow data without permission;
Misuse promotional offers, refunds or return systems;
Engage in fraudulent transactions or payment activity;
Violate the privacy or rights of another person; or
Use HiveNow for any unlawful purpose.

HiveNow may suspend or terminate access where it reasonably believes that an account or activity violates these requirements.

THIRD-PARTY SERVICES

HiveNow may contain links to or integrate with third-party services, including payment providers, logistics providers, analytics providers and other service providers. Such third parties may process information in accordance with their own applicable terms and privacy policies. HiveNow is not responsible for the privacy practices of third-party services that are outside our control.

YOUR RIGHTS

Subject to applicable law and the applicable provisions being in force, you may have rights regarding your personal information, including the ability to:

Request information about personal data processed by HiveNow;
Request correction of inaccurate or incomplete personal data;
Request deletion of personal data where applicable;
Withdraw consent where processing is based on consent;
Raise a grievance regarding the processing of your personal data; and
Exercise other rights available under applicable law.

Requests may be made by contacting us using the details provided below. We may need to verify your identity before processing certain requests.

CHANGES TO THIS PRIVACY POLICY

HiveNow may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or privacy practices. Any updated version will be published on the HiveNow website or application with the revised effective date. Your continued use of HiveNow after an updated Privacy Policy becomes effective will be subject to the updated policy, to the extent permitted by applicable law.

CONTACT US

If you have any questions, concerns, requests or complaints regarding this Privacy Policy or the handling of your personal information, you may contact us at:

Beelyn LLP
55/4379, Door No. 3623, Valanjambalam Junction,
Kochi M.G. Road, Ernakulam, Kerala – 682016, India
Email: support@hivenow.in
Phone: +91 73560 19103
Website: hivenow.in

Effective Date: September 14, 2026
Last Updated: September 14, 2026

DELETING YOUR ACCOUNT

You can delete your HiveNow account at any time, without contacting us:

In the Hive app: open Account, then Delete account.
On the web: visit hivenow.in/account/delete, sign in, and confirm.

When you delete your account we immediately delete your name, phone number, email address, saved delivery addresses, bag, location history, recently viewed items, in-app notifications and push notification registrations, and we remove your sign-in. We keep records of past orders, payments, refunds and tax invoices for the period required by law (up to 8 years under the GST laws), no longer linked to any sign-in. Reviews you posted remain visible without your name, shown as "Verified Buyer". An account cannot be deleted while an order, claim, exchange or payment is still in progress. If you cannot sign in, write to support@hivenow.in from the email address on your account and we will delete it within 30 days.